MicroStrategy, which recently rebranded to “Strategy,” has once again added to its massive Bitcoin stash.
In a regulatory filing on March 24, the company revealed that it purchased 6,911 BTC between March 17 and March 23 for approximately $584.1 million in cash. That brings the company’s total holdings to 506,137 Bitcoin, worth roughly $42.8 billion at current prices.
The new BTC was acquired “at an average price of approximately $84,529 per bitcoin, inclusive of fees and expenses,” the filing said. The company used funds raised from its ongoing stock sale programs — known as ATMs (at-the-market offerings) — involving both its common stock (MSTR) and its new preferred shares (STRK).
Between March 17 and 23, MicroStrategy sold 1,975,000 shares of MSTR, raising $592.6 million after fees. At the same time, it sold 13,100 shares of STRK, its 8% Series A Perpetual Preferred Stock, raising another $1.1 million. According to the company’s 8-K filing, “approximately $3.57 billion of MSTR Shares” and “$20.99 billion of STRK Shares” remain available for sale through the respective ATM programs.
This purchase pushes MicroStrategy’s total Bitcoin stash to over half a million coins. The company said its total average cost per Bitcoin now stands at $66,608. That means its Bitcoin investment has returned a year-to-date yield of 7.7% in 2025 so far.
MicroStrategy’s aggressive Bitcoin strategy — spearheaded by Executive Chairman Michael Saylor — continues to make it the largest corporate holder of Bitcoin in the world, far outpacing Tesla and others. The firm has said repeatedly it views BTC as its “primary treasury reserve asset,” and it shows no sign of slowing down its accumulation.
“As of March 23, 2025, the Company, together with its subsidiaries, held an aggregate of approximately 506,137 bitcoins,” the filing noted, “which were acquired at an aggregate purchase price of approximately $33.7 billion.”