Trump Media and Technology Group (DJT) has signed a binding agreement with Crypto.com and Yorkville America Digital to launch a series of TMTG ETFs through its Truth.Fi brand, according to a Tuesday press release.
The agreement advances TMTG’s financial services strategy, with the company planning to allocate up to $250 million of its cash reserves toward these exchange-traded funds. This move expands TMTG beyond its social media and streaming platforms into the fintech sector.
The ETFs will focus on digital assets and securities with a “Made in America” emphasis across various industries, including energy, according to the company’s announcement. Subject to regulatory approval, these funds are expected to launch later this year and will be available internationally in the U.S., Europe and Asia across existing platforms and brokerages.
The ETFs will be made available through Crypto.com’s broker-dealer, Foris Capital US, with Davis Polk & Wardwell advising on the development and launch of the products.
The ETF agreement builds on TMTG’s financial services expansion that began last week with the launch of Truth Social-branded separately managed accounts in partnership with Yorkville America Equities and Index Technologies Group.
These SMAs offer investment strategies focused on themes like “Faith & Values,” “Liberty & Security,” “Energy Independence” and “Made in America,” according to the earlier announcement from the company.
“We’re moving forward with a series of America First investment products that meet investors’ demand to support a wide range of outstanding, non-woke, and innovative companies across key sectors of the U.S. economy,” TMTG CEO and chairman Devin Nunes stated in last week’s press release.
Troy Rillo, CEO of Yorkville America Digital, said in the announcement that the firm anticipates “substantial interest in the ETFs upon their launch later this year.”
Each SMA strategy uses a proprietary, data-driven framework combining financial performance with values-based metrics, according to the company. The portfolios will be rebalanced quarterly to reflect market dynamics and maintain alignment with thematic goals.
The company plans to invest in both the ETFs and SMAs through its own cash reserves as part of its fintech strategy, with funds to be custodied by Charles Schwab Corp. (SCHW), according to both announcements.
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